@import url('https://fonts.googleapis.com/css2?family=Archivo:wght@800;900&display=swap');
/* Grafic Gold — Sistema visual (estética MoMA) */
:root{
  --black:#000000;
  --white:#ffffff;
  --accent:#00B7F2;
  --gray:#767676;
  --gray-light:#bdbdbd;
  --line:#000000;
  --maxw:1440px;
  --pad:clamp(20px,5vw,72px);
  --font:"Inter","Helvetica Neue",Helvetica,Arial,sans-serif;
  --display:"Archivo","Inter","Helvetica Neue",Arial,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;scroll-padding-top:96px}
[id]{scroll-margin-top:96px}
body{
  font-family:var(--font);
  font-weight:400;
  font-size:16px;
  line-height:1.65;
  color:var(--black);
  background:var(--white);
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font-family:inherit;cursor:pointer;border:none;background:none}

/* ---------- Layout helpers ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.section{padding-top:clamp(56px,9vw,128px);padding-bottom:clamp(56px,9vw,128px)}
.label{font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--black)}
.muted{color:var(--gray)}
.italic{font-style:italic}
hr{border:none;border-top:1px solid var(--black)}

h1,h2,h3,h4{font-weight:700;line-height:1.08;letter-spacing:-.01em}
h1{font-family:var(--display);font-size:clamp(38px,7vw,86px);font-weight:900;letter-spacing:-.035em}
h2{font-size:clamp(26px,3.4vw,44px)}
h3{font-size:22px}
.lead{font-size:clamp(18px,2.2vw,26px);line-height:1.4;max-width:32ch}

/* ---------- Buttons ---------- */
.btn{
  display:inline-block;padding:14px 26px;font-weight:600;font-size:15px;
  border:1px solid var(--black);background:var(--white);color:var(--black);
  transition:background .15s ease,color .15s ease;
}
.btn:hover{background:var(--black);color:var(--white)}
.btn-accent{background:var(--accent);border-color:var(--accent);color:var(--black)}
.btn-accent:hover{background:#00a6da;border-color:#00a6da;color:var(--black)}

/* ---------- Header / nav ---------- */
.site-header{position:sticky;top:0;z-index:100;background:var(--white)}
.header-bar{display:flex;align-items:center;gap:36px;height:84px}
.wordmark{font-family:var(--display);font-weight:900;font-size:28px;letter-spacing:-.04em;text-transform:uppercase;color:var(--black);white-space:nowrap;line-height:1}
.wordmark .gold{color:var(--black)}
.nav{display:flex;align-items:center;gap:34px;flex:1;padding-left:14px}
.nav-item{position:relative}
.nav-link{font-weight:500;font-size:15px;padding:8px 0;display:inline-block;border-bottom:2px solid transparent}
.nav-link:hover,.nav-item.open .nav-link{border-bottom-color:var(--black)}
.nav-link.active{border-bottom-color:var(--black);font-weight:600}
.header-right{display:flex;align-items:center;gap:18px;margin-left:auto}
.lang-toggle{font-weight:600;font-size:13px;letter-spacing:.04em}
.lang-toggle button{padding:2px 4px;color:var(--gray-light)}
.lang-toggle button.on{color:var(--black);text-decoration:underline;text-underline-offset:3px}
.lang-sep{color:var(--gray-light)}
.hdr-search{display:flex;align-items:center;color:var(--black)}
.hdr-search:hover{color:var(--accent)}

/* Mega-menu */
.mega{
  position:absolute;left:50%;transform:translateX(-50%);top:100%;
  width:min(1180px,94vw);background:var(--white);border:1px solid var(--black);
  border-top:none;padding:36px var(--pad);display:none;
}
.nav-item.open .mega{display:block}
.mega-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:36px}
.mega col,.mega-col{display:block}
.mega-col h4{font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;margin-bottom:14px}
.mega-col a{display:block;font-size:14px;padding:5px 0;color:var(--black)}
.mega-col a:hover{color:var(--accent)}
.mega-feature{border:1px solid var(--black);overflow:hidden}
.mega-feature img{height:150px;width:100%;object-fit:cover;filter:grayscale(100%)}
.mega-feature .mf-body{padding:14px}
.mega-markets{display:grid;grid-template-columns:repeat(3,1fr);gap:8px 28px}

/* Mobile nav */
.menu-toggle{display:none;font-size:22px;font-weight:700}
.mobile-nav{display:none}
@media(max-width:900px){
  .nav,.header-right .cta-desktop{display:none}
  .menu-toggle{display:block}
  .mobile-nav{display:none;border-top:1px solid var(--black);padding:18px var(--pad)}
  .mobile-nav.open{display:block}
  .mobile-nav a{display:block;padding:10px 0;font-weight:600;border-bottom:1px solid var(--gray-light)}
}

/* ---------- Hero ---------- */
.hero{position:relative;border-bottom:1px solid var(--black)}
.hero-media{height:clamp(420px,72vh,760px);width:100%;object-fit:cover}
.hero-overlay{position:absolute;left:0;bottom:0;padding:var(--pad);max-width:1000px}
.hero-overlay h1{color:var(--white);mix-blend-mode:difference}
.hero-claim{background:var(--white);display:inline-block;padding:18px 22px;margin-top:0}
.hero-claim h1{color:var(--black)}
.hero-cta{margin-top:22px;display:flex;gap:14px;flex-wrap:wrap}

/* Hero full-bleed (home, estilo Graphic Packaging) */
.hero-full{position:relative;min-height:85vh;display:flex;align-items:flex-end;overflow:hidden}
.hero-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero-grad{position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.64) 0%,rgba(0,0,0,.30) 38%,rgba(0,0,0,0) 68%)}
.hero-content{position:relative;z-index:2;color:#fff;max-width:1100px;padding:0 var(--pad) clamp(56px,9vh,108px)}
.hero-content .eyebrow{display:inline-block;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:#fff;opacity:.9;margin-bottom:18px}
.hero-content h1{color:#fff;letter-spacing:-.035em;max-width:15ch;font-size:clamp(40px,7vw,88px)}
.hero-sub{color:#fff;opacity:.92;margin-top:20px;font-weight:400;line-height:1.4;font-size:clamp(16px,1.6vw,21px);max-width:46ch}
.hero-full .hero-cta{margin-top:30px}
.btn-outline-white{background:transparent;border:1px solid #fff;color:#fff}
.btn-outline-white:hover{background:#fff;color:#000}
.hero-scroll{position:absolute;z-index:2;left:50%;bottom:22px;transform:translateX(-50%);display:flex;flex-direction:column;align-items:center;gap:8px;color:#fff;font-size:11px;font-weight:600;letter-spacing:.16em;opacity:.85}
.hero-scroll:hover{opacity:1}
.hero-arrow{font-size:18px;animation:heroBounce 1.8s ease-in-out infinite}
@keyframes heroBounce{0%,100%{transform:translateY(0)}50%{transform:translateY(6px)}}
@media(prefers-reduced-motion:reduce){.hero-arrow{animation:none}}
@media(max-width:640px){.hero-scroll span:first-child{display:none}}

/* ---------- Generic blocks ---------- */
.block-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:40px;flex-wrap:wrap}
.block-head .lead{margin-top:10px}

.audience{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--black)}
.audience a{padding:32px 28px 40px;border-bottom:1px solid var(--black);border-right:1px solid var(--black);transition:background .15s}
.audience a:last-child{border-right:none}
.audience a:hover{background:var(--black);color:var(--white)}
.audience h3{margin:16px 0 8px}
.audience .arrow{font-size:24px}

/* Asymmetric solutions grid */
.sol-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:28px}
.sol-card{grid-column:span 4;border:1px solid var(--black);overflow:hidden;display:flex;flex-direction:column}
.sol-card.wide{grid-column:span 8}
.sol-card.tall{grid-column:span 4}
.sol-card img{width:100%;height:240px;object-fit:cover}
.sol-card .sc-body{padding:22px}
.sol-card h3{margin-bottom:6px}
.sol-card:hover h3{color:var(--accent)}
@media(max-width:860px){.sol-card,.sol-card.wide,.sol-card.tall{grid-column:span 12}}

/* Capabilities strip */
.caps{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--black);border:1px solid var(--black)}
.caps .cap{background:var(--white);padding:28px}
.caps .cap .num{font-size:13px;font-weight:700;color:var(--accent)}
.caps .cap h3{margin:10px 0 6px}

/* Markets */
.markets{display:grid;grid-template-columns:repeat(5,1fr);gap:18px}
.market-card{border:1px solid var(--black);overflow:hidden}
.market-card img{height:120px;width:100%;object-fit:cover;filter:grayscale(100%)}
.market-card span{display:block;padding:12px 14px;font-weight:600;font-size:14px}
.market-card:hover img{filter:none}
@media(max-width:1080px){.markets{grid-template-columns:repeat(3,1fr)}.audience,.caps{grid-template-columns:1fr}}
@media(max-width:640px){.markets{grid-template-columns:repeat(2,1fr)}}

/* Brands / social proof */
.brands{display:flex;flex-wrap:wrap;gap:30px 56px;align-items:center}
.brands span{font-weight:700;font-size:20px;color:var(--gray-light)}
.brands img{height:30px;width:auto;max-width:170px;object-fit:contain;filter:grayscale(100%);opacity:.55;transition:opacity .2s ease,filter .2s ease}
.brands img:hover{opacity:1;filter:none}

/* CTA band */
.cta-band{background:var(--black);color:var(--white)}
.cta-band h2{color:var(--white);max-width:18ch}
.cta-band .btn{margin-top:24px}

/* ---------- Catalog templates ---------- */
.breadcrumb{font-size:13px;color:var(--gray);padding:24px 0;display:flex;gap:8px;flex-wrap:wrap}
.breadcrumb a:hover{color:var(--accent)}
.page-head{border-bottom:1px solid var(--black);padding-bottom:40px;margin-bottom:48px}

.product-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.product-grid a{border:1px solid var(--black);overflow:hidden}
.product-grid img{height:220px;width:100%;object-fit:cover}
.product-grid .pg-body{padding:20px}
.product-grid h3:hover{color:var(--accent)}
@media(max-width:860px){.product-grid{grid-template-columns:1fr}}

.detail{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:start}
.detail>div{overflow:hidden} /* la imagen escala con GSAP sin desbordar */
.detail img{width:100%;border:1px solid var(--black)}
.detail .meta dt{font-weight:700;font-size:13px;letter-spacing:.04em;text-transform:uppercase;margin-top:20px}
.detail .meta dd{color:var(--gray)}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:8px}
.tag{border:1px solid var(--black);padding:6px 12px;font-size:13px}
.tag:hover{background:var(--accent);border-color:var(--accent)}
@media(max-width:860px){.detail{grid-template-columns:1fr}}

/* ---------- Footer ---------- */
.site-footer{border-top:1px solid var(--black);padding:64px 0 40px;margin-top:0}
.footer-grid{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:36px}
.footer-grid h4{font-size:12px;letter-spacing:.06em;text-transform:uppercase;margin-bottom:14px}
.footer-grid a{display:block;font-size:14px;color:var(--gray);padding:4px 0}
.footer-grid a:hover{color:var(--black)}
.footer-word{font-family:var(--display);font-weight:900;font-size:30px;letter-spacing:-.03em;text-transform:uppercase}
.footer-bottom{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:48px;padding-top:24px;border-top:1px solid var(--gray-light);font-size:13px;color:var(--gray)}
@media(max-width:980px){.footer-grid{grid-template-columns:1fr 1fr}}

.empty{padding:80px 0;color:var(--gray)}

/* ---------- Sección "Nuestro enfoque al empaque" ---------- */
.approach-link{display:inline-block;margin-top:16px;font-weight:600;font-size:14px;color:var(--accent)}
.approach-link:hover{text-decoration:underline;text-underline-offset:3px}
.imgwrap{overflow:hidden}
.imgwrap img{transition:transform .5s ease}
/* Con motion activo GSAP controla transform por scroll (estilo inline); la
   transición CSS se quita para que no arrastre cada frame del scrub. */
html.js-motion .imgwrap img{transition:none}

/* Pilar protagonista (ancho completo) */
.approach-feature{display:grid;grid-template-columns:1.15fr .85fr;border:1px solid var(--black);margin-bottom:28px}
.approach-feature .imgwrap img{width:100%;height:100%;min-height:340px;object-fit:cover}
.approach-feature:hover .imgwrap img{transform:scale(1.04)}
.approach-feature .fbody{padding:clamp(28px,4vw,56px);display:flex;flex-direction:column;justify-content:center}
.approach-feature h3{font-size:clamp(24px,2.6vw,34px);margin:14px 0 12px}
.approach-feature:hover h3{text-decoration:underline;text-underline-offset:4px}
.approach-feature .fbody p{max-width:46ch}

/* Fila de 3 pilares */
.approach-row{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.pillar .imgwrap{border:1px solid var(--black)}
.pillar .imgwrap img{width:100%;height:200px;object-fit:cover}
.pillar:hover .imgwrap img{transform:scale(1.05)}
.pillar h3{margin:16px 0 8px}
.pillar:hover h3{text-decoration:underline;text-underline-offset:3px}
.pillar .num{font-size:13px;font-weight:700;color:var(--gray)}

@media(max-width:860px){
  .approach-feature{grid-template-columns:1fr}
  .approach-feature .imgwrap img{min-height:240px}
  .approach-row{grid-template-columns:1fr}
}